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One of the most common tasks in the internet is make searches in the different search engines. Each Internet user has the training to make all kind of searches in Google, Yahoo and others. When common users make searches in the internet use “keywords” that those search engines have indexed in their databases and bring to end user the user not specifically what users are desiring to see but the pages that accomplish with the specifications and rules of search engines.  It is demonstrated that most users only read the first 10 pages that appears in the first result page.  However, be ranked in the first places of a search engine is something that you can’t pay with money; you should know the tricks and techniques to be placed in the first placed and remain there. In this article we are going to put our focus in two main search engines which are Google and Yahoo.
1. Investigate the rules and statements of search engines only in the official sites of these search engines:

It is really a topic that many people discuss without having the right information at hand. I have several years reading a ton of forums, websites and blogs talking about hidden tricks, tips, formulas and a lot of things that are confusing a lot of people.  There are many sites that are informing correctly, but most of them are just teaching myths that can’t product any positive result. Search engines have all the documentation you need to succeed in your online project or business.  No matter what is the purpose of your business or institution, search engines are the main and unique source of information and intelligence you need to make your online project as popular as Wikipedia.  Both Google and Yahoo are the first source you have to review in order you can have positive results in your web ranking. There are many bloggers that are having some level of success in their business but following the rules and advices from search engines can increase in more than a 500% their revenue.

2. Despite your type of business be informative and be original:

There are some reasons why search engine stop to index the pages of your web site. Also, in the best of the cases, there some reasons why the content of your web is not ranked in the better places. The competition in the World Wide Web is very fierce and you should be aware you are competing in a career. But it is a legal career not an illegal one. So the information of your web site should help people that desire to learn something related to the topic of your website.  Search engines select the most informative contents and the content having a more extensive density of words. The search engine bots are also looking for fresh content in the web having the aforementioned characteristics.  However, this content should be original. Your website could be banned by Google or Yahoo if you publish duplicate and plagiarized content.
Finally, my best advice is that you only hear the voice of search engines and never trust in fake stories.  Whether you do that, you can have a healthy and strong business.